Artv - ID

Montréal, 2009

Artv is a Québec based television channel. They asked Montréal artists to represent the logo in the way they want.
Around 15 pieces of plywood with a mirror on the backside were disposed precisely to create the shape of the logo from the front angle.

The shot was made on the roof of a building downtown Montréal.

DOWNLOAD IN HD (42 mg)

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CONCEPT & ART: Julien Vallée
DIRECTOR & ANIMATOR: Gabriel Poirier-Galarneau
PHOTOGRAPHER: Sylvain Dumais
CAMERA ASSISTANT: Maxime Dumont
SOUND: Jean-Sébastien Proulx
CLIENT: Artv
AGENCY: Toxa
MAKING OF PICTURES: Simon Duhamel